| Learning Objective #1: Discuss the importance of understanding one's own personal and professional goals in becoming a nurse entrepreneur | |||
| Learning Objective #2: Identify business opportunities by examining health care target markets and unmet needs in the industry |
Ms. Scheerle will share empowering information regarding the traits and characteristics of the entrepreneur within, compare the skill sets and similarities of nurse executives and entrepreneurs, and provide an overview of the world's best CEOs and their traits for success. Next, Ms. Scheerle will explore the strategies and realities of running one's own business, discuss the lessons nurse entrepreneurs wish they had known before going into business, and guide participants in designing a business for their next career move. Additionally, Ms. Scheerle will discuss unmet needs in the healthcare industry, describe competition analysis and marketing strategies, and share advice for cultivating allies and strategic alliances. Any nurse thinking about a possible career move into a new enterprise will benefit from this frank look at career opportunities and business realities!