Membership Engagement and Retention Strategy: New Member Survey

Sunday, 16 September 2018

Christine Lagman, MSN, RN
Advanced Heart Failure Department, Cedars Sinai Medical Center, Los Angeles, CA, USA
Renee Krystle Doll Lazaro, MSN, RN, PHN
Surgical Services, Huntington Hospital, Pasadena, CA, USA
Anna Dermenchyan, MSN, RN, CCRN-K
Department of Medicine, UCLA Health, Los Angeles, CA, USA
Judith A. Sumner, BSN, RN-BC,PHN
Department of Education, Dignity Health Northridge Hospital Medical Center, Northridge, CA, USA
Inese Verzemnieks, PhD
School of Nursing, UCLA School of Nursing, Los Angeles, CA, USA
Rosine Der-Tavitian, DNP, APRN, CNS, MPH
Department of Nursing, California State University Northridge, Northridge, CA, USA

The immediate past president of Sigma Theta Tau International, Dr. Cathy Catrambone, challenged us to address the three fundamental elements of STTI: Scholarship, Leadership, and Service. During our summer chapter leadership retreat, a subcommittee developed a 3-question survey via Survey Monkey to understand the needs of our new inductees with the intention to retain and engage members within our chapter. Our target participants were the 234 newly inducted members. Out of this, we had 46 members (20%) participate. Those who participated were entered in a raffle for a $75 gift card.

For the first question: “Has STTI Gamma Tau-at-Large met your expectations as a professional organization?”, the results showed that 69.5% (32) replied Yes, 4.35 % (2) replied No, I would have liked more contact from local chapter, 17.39% (8) replied No, I wasn't sure of chapter benefits, and 8.7% (4) replied "other". Out of those that answered “other”, 3 felt it was too early to tell, 1 wanted to be a member with a greater focus on trying to advance education and then interact with the chapter more once employed.

For the second question: “How can our chapter improve the experience for new members and maintain your membership?”, the results showed that 73.91% (34) replied Improve networking opportunities for members, 43.48% (20) replied Improve chapter activities for new members, 15.22% (7) replied Improve communication to new members, and 4.35% (2) replied "Other". For those who answered “other”, 1 suggested “Provide more education through hosting classes and seminar”, and 1 had no complaints.

For the third question: “What kinds of activities would interest you as a new member?” we asked the participants to choose their top three reasons. The results showed that 67.39% (31) replied Networking and social events with members, 60.87% (28) replied Educational Events, 56.52% (26) replied Career Guidance, 36.96% (17) replied Community service events, 34.78% (16) replied both Nursing practice events and Recreational outdoor events, 32.61% (15) replied Resume reviews, 30.43% (14) replied both Mock Interviews and Happy hour with Gamma Tau board members, 28.26% (13) replied Research events, 23.91% (11) replied Online webinars, 6.52% (3) replied 40th anniversary chapter fundraising events, 2.17% (1) replied other and specified “Roundtable events that allow members to meet established nurses in the concentration that members have a desire to explore in their career; CRNAs, NPs, RNFAs”. Overall, the results revealed that majority would like more opportunities for networking and professional development.

See more of: Poster Session 1
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