Poster Presentation
Thursday, July 12, 2007
9:30 AM - 10:15 AM
Thursday, July 12, 2007
3:15 PM - 4:00 PM
Development of mass media for health promotion campaign of woodcarving workers
Susanha Yimyam, PhD, Department of Obstetric and Gynecological Nursing, Faculty of Nursing, Chiang Mai University, Chiang Mai, Thailand
| Learning Objective #1: The learner will be able to learn strategies to develop mass media for health promotion campaign. |
| Learning Objective #2: The learner will be able to apply collaborative participation of the target group, community, and researchers for developing appropriate mass media campaign in health promotion. |
Mass media campaigns are commonly used to promote health. It is a powerful strategy which has been shown to increase knowledge and thus, impact health promotion behavior. The aim of this project was to develop appropriate mass media for use among wood carving workers to enhance their self-care. Participatory action research (PAR) was used to encourage collaborative work among three teams: researchers, 26 students from Mass Communication Chiang Mai University, and a selected committee from the community that included wood carving workers and their owners, village head, local government representatives, health personnel, health care volunteers, teachers and students, and housewives from the community. Together, the three teams worked to identify health problems among wood carving workers and a plan of action to implement and evaluate the use of mass media campaign to promote the health of wood carving workers. The results recommended three types of mass media to be used for a health promotion campaign including, posters, VCDs, and SPOT (public service announcement by use of story telling). Two posters were designed to encourage proper posture while working and to demonstrate how to exercise intermittingly while working. VCDs were designed to inform workers of the health care problems that exist among the target group and how to solve them. Third, SPOT was announced twice a day with one of six stories on how to prevent and protect themselves during work. After production, the media was tested among the target group. Overall response was found to be good. Regarding content of media, it was found to be interesting, reflected work conditions and health problems, and useful for both target group. In terms of types of media, it was found appropriate for target population. Regarding presentation of the media, the aspects of clear, interesting, kept their attention, were all found satisfactory.